In the context of rapid economic development, young consumers’ consumption concepts have changed correspondingly with the improvement of their living standards. Skin care products are the necessities of life, as well as products that can enhance self-superiority, which contains huge business opportunities. In the skin care product market, consumers not only care about the functionality and practicality of the product itself, but also the visual perception and packaging texture of the product. Skin care brands at home and abroad are overwhelming. With the same functions, packaging has become a key factor that determines the product to stand out in the fierce market competition. Therefore, cosmetic tube packaging is no longer a simple technology, it has become a complex cultural process, symbolizing the brand’s philosophy and cultural story.
Person: Vikki Zhang
Company: Jiangsu Xinfly Packaging Co.,LTD
Address: No. 2 Xingyuan Road, Hangji Industrial Park, Yangzhou
Post time: Apr-02-2021