Make-up packaging materials “secondary processing” become fashionable

If five years ago, the cosmetics packaging material field could be regarded as “clearly divided”, the current cosmetics packaging material market has begun a contest between foreign-owned enterprises and private enterprises. Trading prices for the market has become the norm, and packaging material suppliers that once served international brands have also begun to extend an olive branch to domestic brands. At present, color cosmetics packaging material suppliers are wandering between price and quality, trying to find a balance to deal with the “shuffle” of the undercurrents in this industry.

Multifunctional design gives “humanized” user experience

In the cosmetics field where product innovation has always been emphasized, even behind the ubiquitous packaging materials, there is an “innovation drive” that carries multifunctional design.

Li Hongxiang, business manager of HCP China, told reporters that in the field of cosmetic packaging materials, a trend of “secondary processing” is sweeping. Different from the past simple and difficult to highlight the characteristics of mold manufacturing, after the “secondary processing” color cosmetic packaging materials, on the basis of several relatively mainstream plastic models, through decoration, spraying, plating and other processes to further improve the product appearance The quality of the packaging. As we all know, it is difficult for cosmetic packaging materials including lipsticks and pressed powder boxes to have major changes in appearance, which requires suppliers to make innovations in product exteriors. “The grid-like lid can be plated or inlaid to make the product more textured.”


Post time: Jun-07-2021